The Gen Z personas gives brands insight to who Gen Z are, celebrating the diversity within this cohort of shoppers which can be used to help target and understand this demographic with precision.
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![Gen Z Persona 2023](https://s3.us-east-1.amazonaws.com/unode1/assets%2Fassets%2F15574%2Fcover-1.1695903809.png)
Gen Z Persona 2023